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Glastonbury

 
By on Saturday, 2nd June 2007 at 7:44 pm
 

Glastonbury - Pyramid Stage with the Killers playingSo yesterday they announced the official lineup for Glastonbury this year, and I must say I’m quite suprised.

Normally I think Glastonurys a bit overhyped, the thing to be seen at, when you can see some equally good bands at Reading and Leeds, V Festival, or any one of hundreds of other festivals. However, now I can sorta see the magic of Glastonbury shining through. Get Cape Wear Cape Fly. Four times over the weekend. Bloc Party. Guillemots. The Pipettes. Arcade Fire. The Go! Team. Hot Chip. The New Pornographers. The Klaxons. Its like my musical wet dream (if you’ll excuse the Glastonbury – related weather pun!)

But yeah, I really would love to go now. Even if you do have to put up with the wannabe celebs thinking they own the place.

 

Innocent no longer so Innocent?

 
By on Saturday, 26th May 2007 at 11:21 pm
 

Innocent logoAs some of you more dilligent readers may have noticed, I have a small fetish for Innocent fruit drinks. However, as I previously reported, they’ve gone through a patch of, well, pissing their customers off. This was initially due to them selling their products in McDonalds on a trial basis, which I have no problem with whatsoever.

However, on Monday Mum pointed out to me an article in the Daily Telegraph which mentions that:

The company has re-branded its Innocent Juicy Water product and launched This Water, a range of flavoured waters. The new business may be spun off if successful but for now Innocent is heavily involved.

And though six teaspoons of sugar go into every 420ml bottle, one wouldn’t know it from reading the label, where the list of ingredients reads simply, “some sugar”. Douglas Lamont, heading up the new range, insists that witholding the fact that sugar represents up to 10 per cent of each bottle is “not misleading”.

Now, I’d love to be able to know what is happening with this, but at the moment they’ve not posted anything on their blog about it, so I’m sort of fearing the worst unfortunately. I’m sure theres a reason for it (if it is true), but I’m slightly worried… They’ve said that This Water may be spun off, however I see it as being an “Innocent” brand at the moment, and so there should be “nothing but nothing but fruit”, and no added nasties. Granted, sugar is nowhere near as bad for you as some additives, but more simply, why didn’t they tell us about it?

I always thought Innocent was such a transparent company, particuarly after the MaccyD scenario, however I am starting to get a bit worried that they’re going back on promises they’ve made to their consumers. Watch this space is all I can say really.

 

Innocent’s 8th Birthdy

 
By on Saturday, 28th April 2007 at 11:04 am
 

Innocent logoInnocent celebrate their 8th Birthday today, Saturday 28th April. Amazing to think how much they’ve moved on in that time, from just 3 employees to their current (almost) 200. I’ve been a drinker since late 2002, which puts me as a relatively old hat Innocent drinker, but I have to say that my favourite flavour is still one of their originals, the Mangoes and Passion Fruits one – I manage to get through about a litre a week, and have to restrain myself not to buy more due to poor monetry concerns (choosing when to buy Innocent and when to spend money on other stuff is always hard…)

They had a birthday party over at fruit towers earlier this week, which looks like great fun from the pictures they have on their marvellous blog (a true example of how blogging can be used to make your company have a better brand and all round greatness).

So all I can say really is: Well Done Innocent, and hope that you continue to grow and be as successful as you have been for the past 8 years for as long as possible!

 

Innocent announces “This Water”

 
By on Friday, 20th April 2007 at 8:19 pm
 

Innocent's This Water logoThose lovely people over at Innocent have announced today that their Juicy Water range will cease to exist in a few weeks, instead of deciding to create a new brand, “This Water”.

It seems like a good idea to have a seperate brand for the juicy waters and Innocent smoothies, and if its successful could possibly lay the way for more new “Innocent” brands – like their range of thickies I have always felt look a bit out of place – if they took their time they could expand them into a wider range of “innocent” brands. Just a thought, and I’m sure it won’t happen, but it could work out.

Whilst I like the brand image (well, what we can see of it), I’m not so sure that I like the name, but I’m sure in a few months it will become more natural to talk about it with friends… “oh, I’ll just nip into Waitrose and pick up some this water” doesn’t seem that natural at the moment. But then neither does a student shopping at Waitrose….

 
 
 

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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