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(SXSW 2018 flavoured!) Video of the Moment #2799: Totally Mild

 
By on Thursday, 1st March 2018 at 6:00 pm
 

Aussie dreampop quartet Totally Mild have unveiled a new promo video in the lead up to their appearance at SXSW 2018 in Austin, Texas later this month. The video is for a track called ‘From One Another’, which features on Totally Mild’s sophomore LP ‘Her’, out now on Chapter Music. The song and its accompanying video reflect one of the many facets of ‘Her’, which band frontwoman Elizabeth Mitchell describes as “a record of failure and victory, new desire, stale romance, queer domesticity and what comes when the party is over.”

As with previous promo ‘Lucky Number’, Mitchell herself makes an appearance in the video for ‘From One Another’, but this time in something more like a cameo role. Directed by Tobias Willis, this new video has a stark, lounge-y setting and a fascinating cast of characters that is somehow familiar, yet mildly uncomfortable throughout.

In addition to their performances at SXSW, Totally Mild will play a one-off show at Brooklyn’s Rough Trade on the 19th of March. As with all of the SXSW 2018 showcasing artists we feature here at TGTF, Totally Mild’s appearance in Austin is subject to change. We recommend that you consult the official SXSW Music Festival schedule for the latest information and updates.

 

(SXSW 2018 flavoured!) Video of the Moment #2768: Totally Mild

 
By on Tuesday, 16th January 2018 at 6:00 pm
 

Totally Mild will be part of a very large (50 plus artists!) Australian and New Zealand contingent to touch down in Austin for SXSW 2018 in March. The Melbourne pop group will be releasing their second album ‘Her’ on the 23rd of February on Chapter Music. To preview that release while also giving those who are new to them a better idea about who they are and what they sound like, they’ve unveiled a video for ‘Lucky Number’ from the upcoming LP.

Part promo, part live video starring frontwoman Elizabeth Mitchell performing the song with a piano in the studio, ‘Lucky Number’ is described by the band as “an exercise in intimate voyeurism, a momentary glimpse into the world of this woman as she plays a love song and hopes someone will hear it.” Watch the unique video below. Stay tuned for more coverage of Totally Mild and artists like them who will be showcasing in Austin as we edge ever closer to SXSW 2018, taking place 13-18 March.

 
 
 

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF was edited by Mary Chang, based in Washington, DC.

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