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This Book Will Save Your Life

 
By on Sunday, 10th June 2007 at 5:39 pm
 

This Book Will Save Your LifeLast night I finished reading one of this year’s summer bestsellers, “This book will save your life”. It’s one of Richard and Judy’s reads for the summer, and is definitely a book to polarise opinions.

It follows reclusive Richard Novak through a break-down of sorts and then watches as he re-discovers the dysfunctional Los Angeles area, making friends with Anhil, the local donut shop owner and getting to grips with getting his life back on track. During this time Richard goes through a series of pretty unbelievable events one after another, making for an interesting read.

There were quite a few parallels to the film “Garden State” here for me, as Homes manages to take Richard on a voyage of discovery about himself and the people around him that both captivates and intrigues.

However, it does have its slower moments when I was tempted to put it down and not continue. Little things like the switches from first to third person (often mid paragraph) and the lack of chapters made it difficult to get on with, however it was quite a rewarding read come the end of it, even if most of it was pretty unbelievable and a bit slow to develop.

 

Innocent announces “This Water”

 
By on Friday, 20th April 2007 at 8:19 pm
 

Innocent's This Water logoThose lovely people over at Innocent have announced today that their Juicy Water range will cease to exist in a few weeks, instead of deciding to create a new brand, “This Water”.

It seems like a good idea to have a seperate brand for the juicy waters and Innocent smoothies, and if its successful could possibly lay the way for more new “Innocent” brands – like their range of thickies I have always felt look a bit out of place – if they took their time they could expand them into a wider range of “innocent” brands. Just a thought, and I’m sure it won’t happen, but it could work out.

Whilst I like the brand image (well, what we can see of it), I’m not so sure that I like the name, but I’m sure in a few months it will become more natural to talk about it with friends… “oh, I’ll just nip into Waitrose and pick up some this water” doesn’t seem that natural at the moment. But then neither does a student shopping at Waitrose….

 
 
 

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