Looking for previews and reviews of SXSW 2019? Right this way.

SXSW 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | Live at Leeds 2016 | 2015 | 2014
Sound City 2015 | 2014 | 2013 | 2012 | Great Escape 2018 | 2015 | 2013 | 2012

Don't forget to like There Goes the Fear on Facebook and follow us on Twitter!

SXSW 2016: Tuesday night’s DIY Presents showcase at Hype Hotel – 15th March 2016

 
By on Friday, 25th March 2016 at 2:00 pm
 

The Tuesday night of SXSW 2016 found me queueing on East 5th Street (east of the interstate) for the DIY Magazine stage at Hype Hotel. The street outside the venue was packed with punters headed for either the highly anticipated Hype Hotel showcase or the equally popular Fader Fort event just across the street. I waited in line for over an hour before finally getting into Hype Hotel, just as hotly-tipped American duo Diet Cig struck their first guitar chord and drumroll.

Diet Cig internal

Descending on Austin from New York, Diet Cig were the subject of much chatter in the queue outside the venue, and once I saw them on stage, I realized why. Frontwoman Alex Luciano introduced her bandmate Noah Bowman with the witty one-liner “this is your mom’s new boyfriend,” setting a deliberately not-so-serious tone for the evening’s festivities. The bratty lyrics to Diet Cig’s early tracks ‘Sleep Talk’ and ‘Dinner Date’ struck a chord with everyone’s inner teenaged self, and Luciano’s punchline “it’s hard to be a punk while wearing a skirt”, seemed remarkably appropriate to her vivacious but wildly irreverent personality. The stage at Hype Hotel at first seemed too large for the pair’s single guitar and drum kit, but as it turned out, Luciano was quite a spirited guitarist, running and jumping around the stage (dare I say it? even ironically?) like a high school cheerleader.

Partybaby internal

Even fresher on the music scene than relative newcomers Diet Cig, Los Angeles band PARTYBABY proved themselves straightaway as an act to be reckoned with. Comprising veteran musicians Noah Gersh and Jamie Schefman, the band premiered their defiant first single ‘Everything’s All Right’ just last summer, and they quickly followed it up with the equally pugnacious ‘Your Old Man’. Gersh and Schefman already have a full album prepared for release, and they chugged through their setlist at a frenetic pace. Despite the obvious aggression in their music, PARTYBABY were clearly determined to party as hard as they rocked, and the Hype Hotel crowd on Tuesday night seemed fully in favour of that idea.

Hinds

After a brief DJ set by Bleached, Spanish band-of-the-moment Hinds swept breathlessly onto the stage, appearing to be dressed for a slumber party rather than a gig. Co-lead singer Carlotta Cosials mentioned that the band had only gotten to town half an hour before their set, so perhaps their attire could be excused on those grounds. However, a slumber party theme isn’t entirely inappropriate to Hinds’ lo-fi and free-wheeling style, and despite their somewhat disheveled appearance, Hinds sounded much more polished than when I heard them at the British Music Embassy last year.  The ladies certainly appeared to enjoy their all-too-brief moment on stage as they raced through a set comprising tracks from their recent debut album ‘Leave Me Alone’.

Pumarosa internal 2

London synth-rock band Pumarosa played an equally short but sweet set, after apparently sorting through some sound issues before they were able to begin. Their playlist included ‘Lion’s Den’, which saw frontwoman Isabel Munoz-Newsome bowing her guitar strings with a fuzzy mallet, and the dramatic breakthrough dance hit ‘Priestess’, which has quickly become a personal favourite track of mine.  It might well have set everyone in the room into motion, except that we were all completely mesmerised by Munoz-Newsome’s own interpretive movements on the stage.

Jack Garratt

Pumarosa were followed by another British act, electro singer/songwriter Jack Garratt, whose Mercury Prize-nominated, Brit Award winning reputation had evidently preceded him to Hype Hotel. Having gained a fair few followers at SXSW 2015, Garratt played a blinding set on the Tuesday night that was in sharp contrast to the more muted tone I had heard from him on last year’s Communion showcase. His enthusiastic reception has been well and truly earned over the course of a year, and I was most pleased to see him having this kind of success on American shores so quickly upon the release of his debut album ‘Phase’.

Empress Of

The headline act of the DIY Presents showcase was American synth-based artist Empress Of, who is better known off stage as Lorely Rodriguez. Much like the electronic sound of Jack Garratt before her, Empress Of’s quirky dance pop belies the emotional depth of her lyrics, creating songs that are at the same time cerebral and intuitively visceral. Her show on the Tuesday night drew largely from her 2015 debut LP ‘Me’, and apropos to the album’s shimmery synths and ethereal vocals, this late night (er, early morning) set was swathed in hazy blue stage lighting, which cast a markedly chill vibe over the night’s final stretch.

 

SXSW 2014: a short stay at the Hype Hotel before bidding this year’s festival adieu – 15th March 2014

 
By on Thursday, 27th March 2014 at 3:00 pm
 

After we left Latitude 30, I decided we needed a real meal before we went home for the week. (Come off it, people, that veggie burger that everyone was complaining about there was delicious! But it was probably because I was hungry, and you know how everything tastes 1,000x better when you’re hungry?) I’ve been a regular at Piranha Sushi just down the street from the venue every year I’ve come out for SXSW, so it made sense to get some good food and drink from there before we said goodbye to SXSW 2014.

Carrie ordered the one with the strawberries on top, which I have to say looked pretty good but it just wasn’t my thing. (If anyone fancies seeing what I ate while in Austin, I’ve got a whole slew of photos I can share. My love for music is the only thing that trumps my love for food and cooking. You can blame my Chinese upbringing.) Our waiter Zachary was ubercool and was so nice to us, even though we were a little tipsy from our time at the British Music Embassy earlier. Seriously though, it was Saturday afternoon, and how could I not indulge in multiples of my namesake drink, the Bloody Mary?

We had every intention of going home after our bellies were full. But after a fortuitous accidental run-in with more friends from the AU Review and the reappearance of our Canadian friend Jordy, who insisted we should join him at the Hype Hotel with the promise of the famous free drinks and free tacos, we relented. I argued with myself in my head, when else am I going to see Gary Numan? He ain’t coming to DC anytime soon! Actually, we didn’t need as much arm twisting as I make it sound. Edinburgh’s Meursault, who had rocked our world at the British Music Embassy just hours prior, were playing again right before Numan, so we could make it a two-fer.

Following minimal queueing, we got inside and I was surprised how much smaller the Hype Hotel was this year compared to previous years; the location moves every year. Last year when I saw then unknowns Kodaline and the Specials there on the Thursday night in 2013, the space seemed ridiculously cavernous and empty when I arrived, #2 in the queue to get in. To be honest, this time I was little crestfallen in the lack of overall grandeur. It also didn’t help that by the time I’d gotten the munchies and wanted a free taco, they’d closed up shop.

The first band on at the Hype Hotel Saturday night was Caught a Ghost, a project of LA songwriter and producer Jesse Nolan. His Twitter describes the music as ” vintage soul with modern electronic influences”, and I would agree wholeheartedly. Songs like ‘No Sugar in My Coffee’ show off Nolan’s soulful, jazzy tendencies, evident in the vocal stylings and the bass-y grooves. If the song sounds familiar, it’s because it was used in season 4 of Boardwalk Empire, probably for its sleazy slinkiness. As a full band, they’re pretty cool to watch and enjoy.


Next up as promised were Meursault. I was so pleased for them that by then – 9 PM – there was a sizable and highly receptive American crowd just waiting to hear then do their best (er, or worse, depending on which side of rock you’re on lingo-wise). What an exciting thing it must have been for them to play on such a massive stage and in front of so many more people who didn’t know who they were, and it was their chance to shine. I was excited for them too because the Hype Hotel was so much larger than Latitude 30 and the sound system at the E. 7th Street venue made them sound huge. Contrast that with the show Cheryl and I saw in Baltimore on Sunday night, and I think I’ve gotten the full Meursault live experience over a 9-day period. I’m a lucky girl.

Then came 10 o’clock. Time for Gary Numan. Gary Numan is not Carrie’s kind of music at all. So I give her a lot of credit for hanging in there for the first three songs before she bailed, patiently waiting outside for the set to finish and for me to come out. I wasn’t sure how I was going to react to his new material; he is, of course, most famous for ‘Cars’ and ‘Are Friends Electric’, his hits of yesteryear. But what was more amazing to me was how huge the sound was from his evolution into an industrial rock god in the late ’90s, following on from his mastery of being a commercially viable electronic artist with those aforementioned hit singles, at least for a time in his early career. (I apologise for the poor quality of the below photo, but I wanted to show you just how excited I was and how grateful I was to the Hype Machine to put him on the Saturday night bill.)

The ‘Splinter’ LP, released last year, continues Numan’s commitment to uncompromising industrial, goth-y rock. ‘Love Hurt Bleed’ sounds more Nine Inch Nails than Nine Inch Nails does, if that makes any sense. But in the same set, ‘Cars’, despite all its layers making it sound so much more complicated than in its original form, easily proved why the song has endured in the collective hearts and minds of us synth heads. It’s just that good, as is Numan. At age 56, the man is still wearing eyeliner, has a shock of punky hair on his head, can rock out on a guitar like nobody’s business and wail on the microphone too.

For me, it had been an extremely emotional week, meeting up and spending time with the dear people in my life I don’t often see, while also finally meeting others who I had known for a while online but this being the first time I got to meet them in person. Saturday night was the culmination of a marathon I and all of us at TGTF had been running since the first band announcement was made in November, and now it was over. So this was the show where I truly let my hair down, allowing it to fly as I just gave myself over to the music.

I had been sad for the needless deaths of innocent music fans at the Mohawk Wednesday night, and I had been sad because I received signs over the weeks before arriving and while I was in Austin that certain things in my life had reached an end. But after several important conversations on Saturday, I became optimistic that my music career had only just begun, like the feeling you get when you open a brand new book for the first time and you run your fingers down the first page, anxiously awaiting for what is yet to come. I’m a little scared but also raring to go into this next phase of my life. Gary Numan looked over at me a couple times and smiled; I doubt he realised he was witnessing a transformation.

I gave Jordy a final hug and when I finally emerged into the night to meet up with Carrie, I found her grinning from ear to ear as we were leaving. She said we definitely had to do this again next year. Shall we? I think yes. Until then…goodnight, dear Austin.

 
 
 

About Us

There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF was edited by Mary Chang, based in Washington, DC.

All MP3s are posted with the permission of the artists or their representatives and are for sampling only. Like the music? Buy it.

RSS Feed   RSS Feed  

Learn More About Us

Privacy Policy