(SXSW 2019 flavoured!) Video of the Moment #2933: APRE

By on Tuesday, 26th March 2019 at 6:00 pm
 

The day before I left for Austin APRE unveiled a new video. In case you somehow missed it, I previewed their appearances at SXSW 2019 in this Bands to Watch feature. ‘Gap Year 2008’, released by Charlie and Jules last month as a stand-alone single, is arguably their most singalongable (is that a word?) yet, filled with la la las and unlikely like anything you’ve ever heard of. Merging acoustic and electronic elements with that infectious chorus was already a great feat. In the official promo for the single, the pair appear to be on some kind of unusual plane trip, with a group of all too agreeable travel companions, except for a selfie stick duel. On a piece of paper is scrawled the message, “it’s not the arrival, it’s the journey”. There’s clearly something wrong with you if you don’t chuckle a few times watching this below. Stay tuned for more on APRE at SXSW 2019 very soon.

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[…] gave it their all, proving to be some of the most energetic performers I’ve seen in a long time. ‘Gap Year 2008’, their rhythmically spellbinding single with an unforgettable chorus and a killer guitar line, was […]

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