SXSW 2018: a slower Saturday afternoon at the convention center and hotels – 17th March 2018 (Part 1)

By on Thursday, 5th April 2018 at 11:00 am
 

I’m always amazed how I feel when I reach the Saturday of the SXSW Music Festival. Everyone who is going at it as hard as we do is exhausted. But we’re also sad. Months of preparation have culminated in our coming out to Austin for this event highlight of the festival calendar, and a part of you dies inside as you accept that it’s almost over.

The Irish rugby-crazy throngs were already up and at ‘em at B.D. Riley’s, so we slept in and decided to get brunch instead. The fancy schmancy Stella San Jac in the Westin was just down the road from the Omni where we stayed this time. At first, I was surprised to see that the place wasn’t crowded. But then I considered that maybe everyone else was still in bed at 1 PM, in the fetal position and nursing hangovers. I hadn’t eaten in nearly 24 hours, and Carrie noted I was hoovering a fried avocado and roasted corn salad in front of her. Ha. After Carrie had a few cups of needed coffee and I downed a bacon bloody Mary, we went down to the convention center for one last time.

avocado salad on Saturday
Wasn’t actually that healthy of a salad…

Carrie headed to a session, while I went into the Trade Expo for some music at the Flatstock stage. Unintentionally but altogether happily, I got a bit of a second helping (side dish?) of Montreal’s Bodywash. I said hello to the band afterwards and we had a nice chat about Pop Montreal vs. M is for Montreal. Pro tip: if you ever need information about an event, ask the people who live in the town where it’s taking place for advice. I came away wanting to visit Montreal ASAP.

The coolest thing for artists about the stages at the convention center – Flatstock, International Day and Radio Day – is that the people who attend these are probably going to be different than those who show up to your afternoon appearances and your evening showcases. It offers another opportunity to wow a different crowd. As the SXSW Gaming Expo was in full swing Saturday, some gaming-inclined kids had wandered into the Flatstock stage area and were spellbound by the next act, Ascot’s Febueder, who I previewed ahead of SXSW back in February.

Febueder Saturday at SXSW 2018

I want to describe their music is soulful, jazzy and catchy – it is all these things – but that would be simplifying it too much. If alt-J hadn’t happened, I don’t think an act like Febueder could dream big. Post ‘An Awesome Wave’, the possibilities are now much wider. I think I always worry how an act is going to be received in the bright lights of the convention center, especially on a Saturday afternoon. But in Febueder’s case, the concern wasn’t needed at all. Their trumpet and electronic drum-infused music was out there at times, yes, but it hit the spot for those keen on finding a new band to follow. Afterwards, people came up to the stage excitedly, wanting a handshake and to know how to spell the band’s name so they could find their act on Spotify. Mission accomplished, guys!

Following two drink interludes – hey, it was St. Patrick’s Day, I’m not turning down a green-coloured ginger beer – Carrie and I split up to catch two acts at Second Play Stages. In case you aren’t familiar with these, they are shows that are mostly before the 7 PM hour at hotels and other unconventional venues that are free and open to the public. Carrie used the opportunity to pick up a performance by Harry Pane at the Hilton that I happened to see on the Second Play schedule. I headed down to Davis Street to check out the Hotel Van Zandt for the first time and to see a band for a second time that week. I seriously wonder what kind of parents think it’s a good idea to bring their families with young kids out to Austin during SXSW. Well, at least if they’re hanging around a hotel lobby in the afternoon, they’ll see some good music, right?

STAL Saturday at SXSW 2018 3

Some of these kids sat in front of the stage were lucky, as STAL were ready to roll for their last performance in Austin. Weirdly, the stage was next to the front door with a steady stream of new hotel guests coming through, so for onlookers, it was distracting to say the least. Taking that into account, STAL admirably ignored the weird situation they found themselves in and performed their style of synthpop as if they were in any other venue in Austin. They sounded great, even if the people watching them weren’t dancing as I had hoped they would. Maybe the adults were as tuckered out as I was? For more of my photos from Saturday at SXSW 2018, visit my Flickr.

man milking an armadillo
You think your week at SXSW was bad? I think this man is trying to milk his armadillo…

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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