Video of the Moment #2759: Monarchy

By on Monday, 18th December 2017 at 6:00 pm
 

Uber-cool dance duo Monarchy have had an exciting 2017. Back in June, they unveiled a new single, the absolute banger ‘Hula Hoop 8000’. Last month, to their complete surprise, the London-based pair originally from Australia won a Los40 Trending Award in Spain. Well deserved, I might add. What might their final big thing for 2017 is the release, finally, of the promo video for ‘Hula Hoop 8000’, produced by CANADA.

The song itself is a celebration of love and light, and the promo video extends this feeling into tongue-in-cheek territory, straight from a call centre. It reminds me of the Two Door Cinema Club video for ‘Are We Ready? (Wreck)’, satirising consumerism. In this video, Monarchy are in the business, with some leggy models, to selling products you might not actually need. But in true advertising fashion, their business is trying to sell you the products and as anyone familiar with the music business know, sex sells, right? Ha. Watch the video for ‘Hula Hoop 8000’ below, which actually features a neon version of its namesake. The details for the next Monarchy album are purported to be released in January. For more here on TGTF on Monarchy, use this link.

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TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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