Video of the Moment #2442: The Dig

By on Tuesday, 26th September 2017 at 6:00 pm
 

Fresh off touring with Portugal. The Man and Dan Croll, The Dig have just begin a new headline tour of themselves. To celebrate this, they’ve released an animated video for their most recent release. It’s special because it’s a cover of The Kinks’ ‘People Take Pictures of Each Other’, available now. Its promo video, created by James Kerr / Scorpion Dagger, pokes fun and takes full advantage of society’s current preoccupation with selfies.

Why this Kinks song? They explain further: “The best songs tend to feel current in any age. They seem to only get stronger and more relevant as time goes by. The Kinks released ‘People Take Pictures of Each Other’ about 50 years ago, but the line “people take pictures of each other, just to prove that they really existed,” sounds like it could have been written as a commentary on pop culture in 2017. The idea that if it isn’t on social media, it didn’t happen. Ray Davies is the master at writing about this kind of serious subject matter while making it feel playful and lighthearted at the same time. This same mix of humor and serious craftsmanship is what drew us to James Kerr’s stuff. Everything he makes is really funny, but you sense that he’s diving into some pretty intense subject matter at the same time. Taking a stroll through ‘The Kinks are the Village Green Preservation Society’ recently and hearing this song come on, we were amazed at how current it sounds and felt inspired to create our own version. We wanted it to feel like an extension of some of the sounds and vibes we were experimenting with on our new album ‘Bloodshot Tokyo’, while staying true to the fun and dance-y aspects of the original.”

Watch the video for The Dig’s cover of The Kinks’ ‘People Take Pictures of Each Other’ below. For more on The Dig on TGTF, follow this link.

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