TGTF Guide to SXSW 2017: Scottish artists showcasing at this year’s SXSW

By on Thursday, 9th March 2017 at 11:00 am
 

In past years, we have gone through peaks and troughs with respect to the number of Scottish acts who come out to showcase at SXSW. I’m pleased to announce that as of the time of this posting, 13 acts are scheduled to appear at SXSW 2017, the largest number in recent memory. The summaries of acts below were written by Steven Loftin, except where noted. Please note: all information we bring you about SXSW 2017 is to the best of our knowledge when it posts and artists and bands scheduled to appear may be subject to change. To learn when your favourite artist is playing in Austin, we recommend you first consult the official SXSW schedule, then stop by the artist’s Facebook and official Web site for details of any non-official SXSW appearances.

Be Charlotte – pop / Dundee
What pop music sounds like when it comes from Dundee: that’s Be Charlotte. You find yourself drawn in by the obviously melodic, yet also cacophonous music, and you stay for the vocals that cut through and have an incredibly strong Scottish accent that for reason enthralls you. Or maybe that’s just me.

[youtube]https://www.youtube.com/watch?v=IoCMTVDW04k[/youtube]

Catholic Action – pop / Glasgow
Catchy indie pop that has an alluring rawness, as if you’re listening to a band in a bedroom rather than a reasonably established DIY band. Their track ‘Rita Ora’ – yep, an ode to Rita Ora – is catchy, swift and poppy. What more could you want?

[youtube]https://www.youtube.com/watch?v=86kSAB23nDY[/youtube]

C. Macleod – singer/songwriter / Stornoway
If I had to fathom a guess, someone with name C. Macleod isn’t looking to make a big splash. Instead, this Stornoway native is all about careful, thoughtful songcraft. A driving, Springsteen-esque feel pervades his debut single ‘Dream’, feeling less loner and more expansive than you’d expect from a native of the Isle of Lewis. FFO: Bruce Springsteen, The National, The War on Drugs (Mary Chang)

[youtube]https://www.youtube.com/watch?v=t2c7UiN8-5E[/youtube]

Elle Exxe – pop / London via Edinburgh
Listed as ‘dirty pop’, that’s definitely the best way to describe Elle Exxe (pictured at top). There’s a distinct edge to her music that doesn’t fall in line with your ‘paint-by-numbers’ pop formula. An attitude that is where Charli XCX should’ve been heading toward, she’ll be a household name by 2018. We called it first. Check out Rebecca’s review of Elle’s debut album ‘Love Fuelled Hate’ from last autumn through here.

[youtube]https://www.youtube.com/watch?v=Dd9si_HbBtI[/youtube]

Happy Meals – synthpop / Glasgow
Lewis Cook and Suzanne Rodden comprise Happy Meals, a disco-leaning synthpop band based in Glasgow. However, it’s important to note that this isn’t disco in the style of Donna Summer or other tunes spun at Studio 54. Their minimalist yet space age-y style of dance, accompanied by Rodden’s vocals sometimes in English, sometimes French, adds to the eclectism. I will bet you that you will hear no-one else like Happy Meals in Austin in March. (Mary Chang)

[youtube]https://www.youtube.com/watch?v=T7tHtbaQN7s[/youtube]

PAWS – punk / Glasgow
Some more of that home bred punk rock. PAWS are another band who are going from strength to strength with a raw, melodic sound. SXSW should see them take Texas by storm, especially after the release of their third full length last year.

Pinact – punk / Glasgow
Back with even more punk for SXSW, Pinact are on the louder and harsher side of the spectrum. Pleasing but still with an edge that means your parents won’t like it, they’re another Scottish band who take the angst that is apparently rife there and execute it like all your favourites do.

[youtube]https://www.youtube.com/watch?v=aSfC_9HrhxQ[/youtube]

The Pooches – pop / Glasgow
Glasgow’s Pooches create some beautiful guitar pop that never fails to leave you satisfied. Releasing their self-titled debut late last year, the band aren’t afraid of sticking out of the crowd with their wry yet upbeat pop sound.

Sam Gellaitry – electronic / Stirling
Already signed to XL Records, a powerhouse of a label in the indie world, Sam Gellaitry knows his way around a beat or two. He takes that urban London feeling, which you may or may not be familiar with, and crafts it into easy listening electronic tracks.

[youtube]https://www.youtube.com/watch?v=o7W4t0ClwDg[/youtube]

Spinning Coin – psych rock / Glasgow
You guessed it, another Glaswegian band. They do it well up in Scotland, birthing bands that craft sounds that somehow give none of the fucks while simultaneously giving them all. Keeping it DIY, they released their debut 7″ last year and have no intentions of stopping there. Not to mention their apparently visceral live show, what’s not to love?

[youtube]https://www.youtube.com/watch?v=wLanmgLzEno[/youtube]

The Spook School – pop / Edinburgh
The kind of band to not take themselves too seriously while ensuring they keep a solid message in their tunes (see: ‘Burn Masculinity’). With a sound that’s a mixture between indie and DIY punk, there’s no bells and whistles, which completely suits their styling down to the ground. [Having appeared at SXSW last year, we sincerely hope this time they bring suncream. -Ed.]

[youtube]https://www.youtube.com/watch?v=uGGj5_7dx0o[/youtube]

The Van T’s – surf rock / Glasgow
Cleverly made up of two twins, Charlotte and Hannah Van Thompson, along with Joanne Forbes and Shaun Hood, The Van T’s are a part of Glasgow’s burgeoning and bustling rock scene. Surf pop/rock ‘n’ roll might not be game changing but it sure is fun. [Sadly, we’ve received word that The Van T’s will not be showcasing in Austin this year. – Ed.]

[youtube]https://www.youtube.com/watch?v=wAe7wJK_SXQ[/youtube]

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