Video of the Moment #2068: Asylums

By on Friday, 22nd April 2016 at 6:00 pm
 

Fiercely independent pop punk quartet Asylums have released yet another zany DIY video, this one for their new track ‘Necessary Appliances’, along with details of their debut album ‘Killer Brain Waves’. The ‘Necessary Appliances’ single release is set for the 29th of April, while the full LP is due out on the 29th of July, both naturally on the band’s own label Cool Thing Records.

‘Necessary Appliances’ is a stridently sarcastic commentary on Western consumerism, set to a persistent, anxious drum rhythm and abrasive guitar riff. The stark, rapidly shifting black and white video effects in the promo below are equally jarring, and thus illustrative of the song’s high-minded ideas about disposable culture and social interaction through digital media. The video’s setting takes its cue from the lyrics “lying in the bed they’ve made / conformity becomes a cage / as an intravenous coffee machine / feeds us caffeine”, and it is itself enough of a jolt to replace your morning cup of joe.

[youtube]https://youtu.be/kb-f1D3Y2mg[/youtube]

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