TGTF Guide to SXSW 2016: Output Belfast, and PIAS in association with AIM at the British Music Embassy – 17th March 2016

By on Wednesday, 2nd March 2016 at 1:00 pm
 

The British Music Embassy will return to Latitude 30 at 512 San Jacinto Boulevard, right by the heart of the action off 6th Street during SXSW 2016. Get ready, because the lineups are looking pretty brilliant! On Monday, I previewed the talent on show from Tuesday evening through Thursday evening. Today’s post will detail who is and what’s on Thursday at the venue. Carrie will follow with a preview post of her own of the offerings all day Friday and Saturday to close out the festival.

Thursday at SXSW this year, in case you haven’t looked at your calendar yet, is St. Patrick’s Day, the 17th of March. So it makes total sense that some of the best and brightest talent from Northern Ireland will be lighting up Latitude 30 this afternoon at the Output Belfast showcase, brought to you by Generator NI. Armagh’s Silences will bring their timeless pop sound to start the afternoon on a great note. Jealous of the Birds, aka Naomi Hamilton from Portadown, has already gotten attention from BBC Radio 1’s Huw Stephens for her EP ‘Capricorn’ and will also be appearing Thursday afternoon.

[youtube]https://www.youtube.com/watch?v=kQwYmpmGp4E[/youtube]

Smack dab in the middle of the British Music Embassy Thursday afternoon bill is David C Clements, who has just released his debut album ‘The Longest Day in History’. You can read Carrie’s introduction to Clements here. Following him will be singer/songwriter and ginger beardy man Ciaran Lavery, who has received funding from PRS for Music Foundation to write and record his second album. The afternoon will conclude with a kick in the arse, scuzzy post-punk from Belfast’s Girls Names, who we’ve been following for a while since their appearance at SXSW 2012.

[youtube]https://www.youtube.com/watch?v=Xa1TshNz8YA[/youtube]

Shortly after Thursday afternoon’s programming ends, the British Music Embassy will be back open for Thursday evening’s full showcase from PIAS in association with AIM. Things begin on a raucous note with Manchester girl group PINS (read our past coverage on them here), the Bella Union-signed act who made the rounds of festivals big and small in 2015. Back to London but nowhere near anything expected from the capital is singer/songwriter Cosmo Sheldrake, who likes filming live performances in the weirdest places, like a Hungarian public bath and a launderette. Also unexpected is the inclusion of a Swedish band based in London like FEWS. Stereogum describes their sound on their track ‘The Zoo’ as ‘malevolent post-punk’, and we agree.

[youtube]https://www.youtube.com/watch?v=GsHNH4cVdyE[/youtube]

The second half of Thursday’s lineup goes in a different direction, and you can ‘Indulge’ in soulful pop singer Jones. More non-Brit interlopers appear later in the evening: SPOOKYLAND from Sydney will bring their introspective shoegaze late night to the venue. And be sure to hang around until the end, so you won’t miss Liverpool’s young lo-fi rockers Hooton Tennis Club (read our past coverage on them here). The band released their debut album ‘Highest Point in Cliff Town’ last summer on Heavenly Recordings and will be looking to gain an American fanbase.

[youtube]https://www.youtube.com/watch?v=vmbWVT-Ax1g[/youtube]

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