TGTF Guide to SXSW 2016: Clash in association with PPL, and NME in association with UK Trade and Investment at the British Music Embassy – 18th-19th March 2016

By on Friday, 4th March 2016 at 2:00 pm
 

The British Music Embassy will return to Latitude 30 at 512 San Jacinto Boulevard, right by the heart of the action off 6th Street during SXSW 2016. On Monday and Wednesday, our editor Mary previewed the talent on show on Tuesday night (Huw Stephens with PRS for Music showcase) and Wednesday, then Thursday (Output Belfast and PIAS in association with AIM), respectively. This year’s showcases on Friday the 18th of March are set to include a host of artists from around the UK, including hotly-tipped acts from Wales and Scotland. The Welsh artists will be highlighted during the daytime show, presented by British Music @ SXSW in association with Cerdd Cymru: Music Wales. A pair of Scottish acts will feature on the evening showcase, presented by UK pop culture magazine Clash in association with music rights and licensing agency PPL.

The Friday afternoon show will feature a delightfully rich lineup of female artists, beginning with alt-folk singer/songwriter Rozi Plain and continuing with two Welsh acts, pop singer/songwriter Violet Skies and electronic musician Gwenno. Both Welsh women will be introduced in more detail in editor Mary’s upcoming preview of Welsh artists at SXSW 2016 later today.

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Closing out the afternoon are two alliterative acts, our recent Band to Watch #372 Fickle Friends, followed by fellow TGTF alumnae Stealing Sheep. Fickle Friends vaulted to popularity in the UK with their debut single ‘Swim’ back in 2014 and have been on an upward trajectory ever since. Liverpool trio Stealing Sheep are sailing strong on their April 2015 release ‘Not Real’, but I wouldn’t be surprised to hear a hint of something new from them in Austin as well.

[youtube]https://www.youtube.com/watch?v=AqVYDRM842s[/youtube]

The Friday evening Clash showcase is set to begin with DJ/producer/all-around-Renaissance-woman Throwing Shade, whose soon-to-be released EP ‘House of Silk’ features the above reflection on pop culture and social media called ‘hashtag IRL’. Scottish pop songstress KLOE and avant/experimental trio Hælos will fill in the middle part of the evening lineup, ahead of a rather intriguing To Be Confirmed notation at 11 PM; bets are open as to who might fill that coveted slot.

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Playing at midnight will be Glasgow electro musician The Revenge, followed by London-based soul pop duo Honne (read more of our coverage on Honne here). The Revenge will feature in our upcoming preview of Scottish artists at SXSW 2016, along with the aforementioned KLOE.

On Saturday, the 19th of March, the afternoon show at Latitude 30 will start with Sheffield slacker punk pair Nai Harvest (read more about them on TGTF here) and Leeds goth-punk band Autobahn. Falling square in the middle of the docket, Liverpool indie rockers Sugarmen are sure to win fans with their psychedelic recent single ‘Plastic Ocean’, while grunge rockers Fizzy Blood and Demob Happy finish off the daytime slate.

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Latitude 30 will be taken over by recently retooled and relaunched pop culture magazine NME in association with UK Trade and Investment on Saturday night, the final event at the British Music Embassy for SXSW 2016. Leicester brothers Andy and James Stone, known onstage as synth-rock duo Lusts will open the show (Rebecca’s introduction to them is here), to be followed by rap collective Section Boyz. London five-piece Pumarosa have already announced an autumn 2016 support slot for SXSW 2015 hit act Gengahr and will feature in the middle of this final night lineup.

[youtube]https://youtu.be/XA97m6L2-Dc[/youtube]

Deep-voiced Americana singer/songwriter Barns Courtney could easily follow in the successful SXSW footsteps of Hozier and James Bay before him. He’ll round out his trip to Austin with an appearance at the British Music Embassy, ahead of dance duo Formation (Rebecca’s introduction to them is here) and another tantalising to-be-announced special guest for the evening’s final set.

[youtube]https://youtu.be/ckNWtmkA2_g[/youtube]

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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