TGTF Guide to SXSW 2016: Huw Stephens with PRS for Music and British Music @ SXSW at the British Music Embassy – 15th-16th March 2016

By on Monday, 29th February 2016 at 12:00 pm
 

The British Music Embassy will return to Latitude 30 at 512 San Jacinto Boulevard, right by the heart of the action off 6th Street during SXSW 2016. Get ready, because the lineups are looking pretty brilliant! In this post, I’ll be previewing the talent on show from Tuesday evening through Wednesday evening. We’ll be running additional previews of the BME’s programming later this week, including another one by me on the artists of Thursday’s bill and Carrie’s own to tip the offerings all day Friday and Saturday to close out the festival.

As he has done for many years running, BBC Radio 1 specialist presenter Huw Stephens will be hosting the opening night of festivities at Latitude 30. This year, this showcase is being put on with the auspices of the UK music copyright, licensing and royalties body PRS for Music. Huw has put together an eclectic bill with no two acts in the same exact genre. Get down to the venue early to experience Kent’s self-described ‘dirty pop’ quartet Get Inuit (our past coverage of them here), who are currently working on their debut album, with help on its financing thanks to the kind backing of PRS themselves. Lo-fi post-punk will be provided by Belfast’s Girls Names (our past coverage of them here). They released their fourth album ‘Arms Around a Vision’ on Tough Love Records last autumn. The scuzz in your ears from the first two bands will be washed out by the social commentary of Hertfordshire teenager Declan McKenna, who I profiled last month in this SXSW 2016-flavoured Bands to Watch feature.

[youtube]https://www.youtube.com/watch?v=Xq4-IpRAr0c[/youtube]

Pop continues on in an equally unique but slightly different way with the quirky yet lovable Oscar. He will be releasing his debut album ‘Cut and Paste’ on Wichita Recordings in May. For the next act on the bill, a head up to the North West is in order for Liverpool’s Clean Cut Kid and their bouncy, indie pop melodies and amazing harmonies. Rebecca profiled them with recent tourmates and fellow SXSW 2016 showcasing band Fickle Friends back here in January. The night will be closed out with the pomp and oomph of hip hop of South London’s Loyle Carner, using his rhymes to express his perspective on life.

[youtube]https://www.youtube.com/watch?v=GazJC5cAcIw[/youtube]

The music continues Wednesday afternoon at the British Music Embassy. Chad Valley is Oxford’s own chill wave artist Hugo Manuel when he’s not busy with his other band Jonquil or remixing the work of his mates Foals, among others. He’ll start the day’s activities with synthy goodness. He’s followed by Welsh band The People The Poet, one of BBC Radio 2’s Dermot O’Leary’s favourite discoveries from last year’s festival (read our past coverage on the band here). The bill then turns its focus to Cheshire-bred singer/songwriter legend Jane Weaver. The lineup stays in the North West for former Liverpool choir boy turned pop artist Banners, who released his self-titled EP last month on Island Records (read our past coverage on him here, including Rebecca’s Bands to Watch from January). The afternoon’s programming ends with East Hampshire trio and Transgressive Records signees Blaenavon. Their in-your-face sound was recently reigned in for this recent Burberry Acoustic video for ‘Dragon’ live in Manchester.

[youtube]https://www.youtube.com/watch?v=9-0APoy4rdw[/youtube]

Latitude 30 will reopen for Wednesday evening at the British Music Embassy for the previously previewed BBC Introducing and PRS for Music Foundation night. It will begin with a touching tribute to the late Viola Beach and their manager Craig Tarry. The band from Warrington were due to open the BBC Introducing night before they who lost their lives tragically in a car accident in Sweden last month. We encourage all to attend and pay their respects to our fallen friends.

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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