(SXSW 2016 flavoured!) Video of the Moment #1998: Gwenno

By on Tuesday, 26th January 2016 at 6:00 pm
 

When you’re an artist who sings in an uncommon tongue, there are two ways your career can go: either only be embraced by the native people who speak that language, or transcend the language barrier completely and become beloved by music fans who don’t have to know your language in order to feel the music. The latter has worked for Sigur Ros and Jonsi, hasn’t it?

The most important factor in such success is talent, of which Gwenno Saunders (aka Gwenno for short, following in the footsteps of single-named artists like Madonna and Morrissey) has loads. Formerly the frontwoman of The Pipettes, she has struck out on her own, quickly reaching success with her solo career in a relatively short time. Her Heavenly Recordings debut album from last year, ‘Y Dydd Olaf’, won the prestigious 2015 Welsh Music Prize. Her newest visual creation is the promo video for ‘Fratolish Hiang Perpeshki’, a single from the award-winning LP. Described in the press release as “a modern-art collage that somehow manages to exist in a realm that’s both futuristic and retro”, it’s a winning collaboration between Gwenno herself and photographer/filmmaker Jacek Davis. Watch it below.

Gwenno will be showcasing at her first SXSW 2016 in March as a solo artist. Read David’s introduction on her from last summer here.

[youtube]https://www.youtube.com/watch?v=OClOH2BP4LI[/youtube]

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