Video of the Moment #1875: Florence and the Machine

By on Sunday, 2nd August 2015 at 10:00 am
 

Friday night in the queue to get into the Laura Marling show at the 9:30 Club here in DC (live review posting tomorrow), two ladies behind me were talking about how the new Florence and the Machine album ‘How Big How Blue How Beautiful’ is. I’ve never rated Florence Welch and her shouty, theatrical voice, but it made me wonder what she’s been up to these days.

Well, Flo fans, you’re in luck: at the end of last week, she released a new mini-film called ‘The Odyssey Chapters 4 & 5’ that features her new single ‘Queen of Peace’ and other album track ‘Long & Lost’. Filmed on Easdale island, a small Scottish island in the Inner Hebrides, it’s part 4 and 5 of a series Welch has done with director Vincent Haycock chronicling her new LP. Haycock says of this epic mini-film:

We filmed ‘Queen of Peace’ and ‘Long & Lost’ in Scotland, one of my favorite places I’ve ever been to or filmed. The coast of Scotland is breathtaking, beautiful and harsh, an aesthetic mix that both Florence and I have been very interested in during the making of these videos. The Scottish people are amazing and especially the town of Easdale, the small island that we lived on and filmed. We shot in the winter and it was cold, brutal and endlessly inspiring, which I think really helped the story of Florence’s struggle with her family, the younger innocence vs. the feuding violence of the men around her, etc. The end of the video was done in a single take, at the very last seconds of light during a stormy barge ride on a freezing sea. The effort and focus on both the actors and crew was so amazing, Florence delivers one of my favorite moments to date and it’s one of my proudest technical and narrative accomplishments.

Watch the mini-film below. ‘How Big How Blue How Beautiful’ is out now on Island Records. All of TGTF’s coverage of Florence and the Machine is this way.

[youtube]https://www.youtube.com/watch?v=KSM0lLbVYOo[/youtube]

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TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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