Single Review: Slaves – Cheer Up London

By on Wednesday, 29th April 2015 at 12:00 pm
 

When you started your first job, did your parents tell you if you just did the simple things right and well, then you’d probably do alright? Or maybe it was when you started playing football? You were probably told if you can learn to do the basics properly and repeat it, you’d end up doing pretty well for yourself.

I’m pretty sure, despite the Ben Drew-esque back stories I’m intrinsically drawn to when I think of Slaves – you really can’t help it when you see the Nike trainers and surprisingly shiny jackets – that Slaves must have received some pretty good parental advice before embarking on a musical career.

I can almost hear it now as lil’ Laurie Vincent walked out of the door, ready to face the big wide world. “keep it simple, lad!”, his West Ham-supporting Dad will have shouted, before adding “stick to repetition!” as Vincent went round the corner.

Three singles into the band’s fledgling career, and the advice is serving the twosome rather well. ‘Cheer Up London’ is another devilish slab of cheekiness from the lads who are likely to redefine the meaning of ‘cheeky chappies’. The delightfully simple, almost mundane suggestion to “put another 0 on your paycheque / are you done digging your grave yet?” will strike accord with any creative type watching the city slickers on London boost their pension pot. I mean they put it perfectly: “how could it be so bad when you’re already dead?”

In 2 and half minutes and probably using below 50 words altogether, Slaves take a cuttingly cynical eye on the socio-economic norms of the UK in a way not done since Gallows’ ‘Grey Britain’. It’s enough to strike an accord with any young creative type silently judging the banking middle classes who Slaves say “are dead already”.

Now, they’re not going to make any friends in ‘the city’ – I don’t think it was their aim to, in fairness – but sticking to the formula that has seen them noticed over the last few months seems a good move, with ‘Cheer Up London’ is another fantastic example of Slaves are becoming known for. Incisive, relatable and catchy punk.

8/10

‘Cheer Up London’ is available instantly by preordering Slaves’ debut album ‘Are You Satisfied?’, released on the same day as the 7″ single on Virgin EMI. For other coverage of Slaves on TGTF, head this way.

[youtube]https://www.youtube.com/watch?v=9qv5zgVcxQU[/youtube]

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