Video of the Moment #1741: CYMBALS

By on Tuesday, 10th February 2015 at 6:00 pm
 

It’s not every day I get sent a video with a subject line including the words “beautifully awkward” (as described by FADER magazine). So I queued up CYMBALS‘ latest promo for ‘Talk to Me’ with some trepidation. Frontman Jack Cleverly explains the thought process behind the single:

“There’s something a little aggressive and direct in the phrase ‘Talk To Me’, it’s a demand made of the other, of the lover. There’s a parallel with the spirit of the chorus to our song ‘Natural World’ (“I don’t know enough about you to be kind to you”). The direction of the video meant that I had to stare directly on and kind of chant these words at the camera. It felt like the right way to portray these kinds of words, the right attitude in which to sing them.

“There are many images or phrases that came to me as part of a feeling related to this continuing theme (love and communication), that I cannot necessarily piece together easily. This theme of the failure of language and difficulty of communicating love or understanding in this way is in a lot of our songs.”

Channelling the spirit of ’80s New Wave brilliantly, it’s a corker of a track. Watch the lilac-shaded promo that accompanies it below. The single is now out on 7″ vinyl and digital download on Tough Love Records; past coverage on CYMBALS on TGTF is this way.

[youtube]https://www.youtube.com/watch?v=7AxadRm1NPE[/youtube]

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