(SXSW 2015 flavoured!) Bands to Watch #317: Mallory Knox

By on Thursday, 18th December 2014 at 12:00 pm
 

Soaring choruses and humongous riffs. The kind that have you grappling with your air guitar in the kitchen as your spuds boil over in the saucepan. There’s a lot of good British rock around at the moment, but Mallory Knox are part of a select few who demand you take notice of them. They’re up there with We Are the Ocean, Royal Blood, Marmozets and Deaf Havana: the kind of bands who will live past the hype which brought them into the public’s perception.

Firstly, it helps that the likes of BBC presenters Zane Lowe and Huw Stephens have already got on board with these boys and plastered them across Radio 1’s output. It also helps that they aren’t afraid of touring wherever they can: testament to this is a year and a half ago, when the band were climbing to the heights they’ve managed to stay at, when they played Guernsey’s Chaos Festival. They absolutely tore the roof off the tent, to the 500-ish people they played to.

It’s further evidence that SXSW could be a huge juncture for them, where they can begin flogging their wares to the extremely lucrative U.S. market. Mumford and Sons and One Direction have managed – why can’t balls-out British rock do the same?

Songs like ‘Shout at the Moon’, ‘Ghost in the Mirror’ and ‘Lighthouse’ are all the kind of anthemic tunes which will lodge their place in crowds brains and have them umm-ing and arr-ing on the way home about whether to get straight onto iTunes and download their tracks. It’s hand on heart kind of stuff, which has already given them a fantastic name for themselves in the UK.

This Cambridge five-piece are going to stand out. Of that there is no doubt. Even if in the beginning it’ll be for being one of the only bands at the festival who won’t be arriving at the festival with synthesisers, a half-finished haircut and a whiny voice.

No gimmicks, no nonsense. Mallory Knox will have SXSW punters shouting at the moon in March 2015.

[youtube]http://www.youtube.com/watch?v=txfFQozIz3w[/youtube]

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