SXSW 2014 Interview: Bradley Carter of NO

As we hope you’ve already read, Mary and I spent the early part of our Wednesday of SXSW 2014 at the dark and hollow Empire Control Room for the iHeart Austin showcase (read Mary’s full recap here). Mary’s enthusiasm was still at full throttle, but by this point in the week, I was in desperate need of coffee and sunshine. We arrived early for the show, and luckily I was able to get a quick fix of both before the afternoon’s activities got underway.
I wasn’t familiar with any of the bands listed for the showcase, except of course for The Crookes, so I tried to go in with open ears and an open mind. This attitude helped me to discover two things: (1) the need for a set of earplugs, which I had to purchase in Austin because I didn’t own any, and (2) a new-to-me band based in Echo Park, California, called simply NO.
Listening to @NO at Empire Control Room. Definite yes. #yes #iheartaustin @tgtf #sxsw
— Carrie Clancy (@VocalicPage) March 12, 2014
As I tweeted during their show, NO is a definite yes. This 6-piece band had a huge guitar sound, especially in the sparsely populated Control Room (this was a daytime show, and there was another gig going on outside), which necessitated the earplugs mentioned above. They reminded us a tiny bit of The National, in no small part due to the deep, menacing baritone of lead singer Bradley Hanan Carter, but also for their broodingly melancholic lyrics. Where The National are refined and restrained, NO are often more visceral and emotional, using their full array of instruments to greater dynamic and dramatic effect.
I was able to catch Carter after NO’s set for a very brief interview before he had to hurry off to their next engagement. The venue was incredibly noisy but we managed to get a quick soundbite about the band’s album, ‘El Prado’, which is out now on Arts and Crafts Records. Have a listen to the first track from the album, ‘Leave The Door Wide Open’, at the bottom of the page.
NO are Bradley Hanan Carter (vocals), Sean Daniel Stentz (bass), Reese Richardson (guitar), Ryan Lallier (guitar/keys), Simon Oscroft (guitar) and Michael Walker (drums). They are currently on tour in North America.
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