(SXSW 2014 flavoured!) Bands to Watch #289: Sivu

By on Friday, 31st January 2014 at 12:00 pm
 

Let’s face it: there a lot of men out there trying to negotiate the choppy waters of electronic music as solo artists, with varying levels of success. The trick seems to be finding your own special niche in the already overcrowded electro market, something that this act has done well. And seemingly so quickly too.

James Page records and performs under the stage name Sivu (I think you know why he *might* have chosen a stage name now, right?), and it was just under a year ago that he released his first single, the critically acclaimed ‘Better Man Than He’. A recent press release reveals that Page used to be a call centre worker before he found his calling (no pun intended) as a musical artist, and his work since then hasn’t gone without notice: he placed on the prestigious amongst us music editors Blog Sound of 2014 long list. What else has Sivu been up to? Last summer, Burberry picked up on his music as well, grabbing him to film one of their famous acoustic videos. He supported Marika Hackman on a tour of England last month, which no doubt culminated from their collaboration on their Hype Machine-topping collaboration on 2013 track ‘I Hold’, which we featured on this MP3 of the Day post back in November.

[youtube]http://www.youtube.com/watch?v=_DyqtK6poeM[/youtube]

But the proof is in the music. There is something beautifully desolate about ‘I Lost Myself’, which was released as the lead single from the EP of the same name last autumn. Is it the sweeping music that feels effortless? Is it Page’s haunting voice itself? No, it’s everything coming together perfectly for something truly timeless. Page is currently working on his debut album with production help from Charlie Andrew (alt-J), and it’s expected to be released later this year. ‘Can’t Stop Now’, sounding awfully like he’s channelling Bombay Bicycle Club, should not to be confused with the early Keane song of the same name; it will be Sivu’s next single. Have a listen to the track at the bottom of this post; the single will released on the 24th of March on Atlantic Records.

Yes, you read that right. Atlantic. A major. You’re probably now wondering, why haven’t I heard of this guy before? With the single receiving its premiere radio play Monday night on Zane Lowe’s Radio 1 programme, it won’t take long for Sivu’s star to skyrocket. He’s scheduled to perform at this year’s SXSW and if you miss him in Austin, don’t come crying to me later. You’ve been warned.

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[…] For more on Sivu, read my Bands to Watch from January here. […]

[…] Read more of my Bands to Watch on Sivu here. […]

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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