(SXSW 2013 flavoured!) In the Post #101: The 1975 reveal video for ‘Chocolate’, lead song from ‘Music for Cars’ EP

By on Tuesday, 26th February 2013 at 12:00 pm
 

Tipped for greatness by the Radio 1’s new music head honcho Huw Stephens and producers of the ‘Music for Cars’ EP available next Monday, the 4th of March, The 1975 have released the official video for ‘Chocolate’.

Starting with some lovely undulating guitars in almost the style of Bombay Bicycle Club on ‘Shuffle’, the song moves on to the quick-fire lyrics of Matthew Healy telling us the rather clichéd chat-up line, that “her hair smells like chocolate”. The jerky-riffs continue throughout to create a brilliant little pop song that’s almost impossible to shake out of your head. And why would you want to? The song has such an uplifting quality.

The video almost fits perfectly to the song as Healy repeats how they’re “dressed in black / head to toe”, as the entire band clad in black leather cruise around in, yes, a video shot entirely in black and white.

You can’t make this stuff up, really, can you?

8/10

‘Music for Cars’, the 1975’s next EP, will be out on Monday (the 4th of March) on Dirty Hit. Catch the band at SXSW on Tuesday 12 March at 11 PM at the British Music Embassy’s home for the week, Latitude 30, and the ASCAP showcase at Red Eyed Fly on Wednesday 13 March, time TBA.

[youtube]http://www.youtube.com/watch?v=FfBKqaVk2Co[/youtube]

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