SXSW 2012 Video Interview: James Rudd and Mike Smith of Polarsets

By on Friday, 30th March 2012 at 1:00 pm

Polarsets are another great band from the North East that’s making waves in the indie blogosphere. They were one of my 10 new bands to watch at SXSW and I did catch them play the British Music Embassy’s Northern Day at Latitude 30 on Saturday 17 March. But the day before, I was able to corner drummer James Rudd and keyboardist / synthesist Mike Smith for a chat in Irish pub B.D. Riley’s on Sixth Street. (Singer Rob Howe was unable to participate, as he had misplaced his ID and well, we met in a pub!)

I wanted to ask them some questions, like how they manage to sound tropical even though they’re from the ‘cold’ North, about their relationship with Neon Gold Records, and how they were enjoying themselves in Austin. Watch it below. [Editor’s note: our original shooting location of Buffalo Billiards across the street was thwarted because the place doesn’t open until 12 noon. I thought with the Irish breakfast promotion, people would be eating and chatting and that would be it, but suddenly a band started up at half past 11. The best laid plans…]


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