Video of the Moment #600: The Drums

By on Friday, 14th October 2011 at 6:00 pm
 

The new video for ‘How It Ended’ by the Drums is a visual, fabric-overlaid love letter to the city that has kept them on their toes: London. Director Patrick Roberts describes it like this:

For Jonny, this is a very personal song. We wanted to convey a tone of recollection, memory, and longing. While the lyrical content could refer to a person, we wanted to play with the idea that it could also refer to a place. We chose to incorporate figures that were ghostly, painterly, and saturated in color. We wanted a video that retained a sense of human touch. Something visceral and intimate.

Sniffle.

[youtube]http://www.youtube.com/watch?v=A3Fi8kDGyo0[/youtube]

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