In the Post #50: We Are Scientists

By on Tuesday, 9th March 2010 at 12:00 pm
 

The third album ‘Barbara’ from those loveable American pranksters We Are Scientists is on the horizon. However, we won’t be able to get our little hands on the album for a couple more months. In the meantime, we have a little teaser in the form of ‘Rules Don’t Stop’.

Per my interview with Chris Cain and Keith Murray in February about the new material, it was written for a three-piece line-up, unlike the last album, 2008’s ‘Brain Thrust Mastery’, which featured synths (a change from their original sound I wholeheartedly embraced). They took a back to basics approach with this third album-length offering, so I’m expecting ‘Barbara’ to sound more like their debut, ‘With Love and Squalor’ – you remember the cover, don’t you? The one with the cats?

I disagreed with the sentiment, but some critics complained that ‘Brain Thrust Mastery’ was overthought and unnecessarily complicated. I think these detractors will be pleased with this first single from ‘Barbara’. ‘Rules Don’t Stop’ is a punchy, barely 2-minute affair. And when I say ‘affair’, it’s an all too brief one, with a poppy melody and lyrics sung by Keith Murray with usual We Are Scientists conviction. Hearing it live for the first time in January, well before it debuted as one of Zane Lowe’s ‘Hottest Records in the World’, was a total joy, so I’m expect great things from this new album. The promo video for ‘Rules Don’t Stop’ premiered yesterday, and you can check it out below.

[youtube]http://www.youtube.com/watch?v=QmjvnU4VKaA[/youtube]

By the way, I’m not entirely sure what’s the deal with the band’s current citrus fixation. But I’m guessing it has to do with a creature they dreamt up that has a mirrored tile exterior and is filled with 100% juice. Don’t believe me? Watch this video of the guys hamming it up with celebs at the NME Shockwaves Awards on 24 February. (Editor’s note: there’s a slightly off colour joke question proffered by Bombay Bicycle Club, so if you’re easily offended, you may want to stop playing the vid at the 4-minute mark.)

[youtube]http://www.youtube.com/watch?v=Wtiuc0yWc9Q[/youtube]

The single ‘Rules Don’t Stop’ will be released on CD and vinyl on 5 April in the UK. We Are Scientists’s third album ‘Barbara’ is scheduled to be released on 14 June.

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2 Responses

[…] Stop’ from the link below and bop to the poppiness of it. Oh yeah. For more on the single, head on over here.The band’s third album ‘Barbara’ is released in the UK on 14 June.MP3: We Are […]

[…] pleased that others from their catalogue continue to be firm fan favourites, including the hooky ‘Rules Don’t Stop’, the oozy sleaziness of ‘Can’t Lose’ and the anthemic ‘After Hours’ […]

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