Bands to Watch #157: Y LUV

By on Thursday, 14th January 2010 at 12:00 pm
 

Even though people say MySpace is ‘past it’ compared to Facebook and Twitter, yes: I still trawl MySpace for ‘the next big thing’ and it’s still where I usually find new bands I like. Y LUV is an unsigned SoCal band I found last summer and am only now finding time to write about. (Trust me, you’d be similarly delayed with as busy a gig list such as mine.) Their MySpace lists Arctic Monkeys, Bloc Party, Kings of Leon, and the Clash as influences, so I’m imagining many readers of TGTF agreeing with me that based on that list alone, this band merits a listen. Chris Ballew of the Presidents of the United States of America (remember ‘Lump’ and ‘Peaches’?) said of them, “I like the energy Y LUV is putting out. They have an interesting way of taking a fresh look at the typical rock song and turning it on its head enough to make it new again.” Quite high praise and not bad at all for a couple of university lads.

When I first ‘found’ them, I was struck by the sunniness of the vocals and guitars in ‘1, 1, 1’ and ‘Nothing Matters’. I hate to say it because it’s such a cliché, but they sound so ‘Californian’. This is not music that could have been made in chilly New England. This is how music should sound when a band is having fun making it – and with palm trees, sandy beaches, and the beautiful people within arm’s reach. By the way, the ‘Nothing Matters’ EP is available for free on the band’s Web site, and their next EP entitled ‘So I Play’ will be available on iTunes everywhere on 1 February.

In hindsight, it was probably good that I waited to write this because in the meantime, the band – comprised of University of Southern California university students Freddy Janney (vocals/guitar), Sam Nardella (vocals/guitar), Luke Hanna (vocals/bass guitar), and Marcello Dubaz (drums) – have been busy. They’ve been in the studio with Chad Bamford, the producer behind Weezer’s ‘Maladroit’ and ‘Make Believe’ albums. I’m really digging their song ‘Ok, All Night’. It’s the kind of song you can see people singing arm in arm in stadiums, having a grand old time. Or maybe they’ll be playing air guitar instead. (Yes, okay, I admit it. Yes, I do a little faux axe-wielding to this song. No shame in that.) Let us know what you think.

MP3: Y LUV – Ok, All Right

[audio:https://www.theregoesthefear.com/media/201001/OkAllNight.mp3]

If you need further evidence of their charm, here is the video they made themselves for an older song called ‘Let’s Waste Our Teenage Years’. Yes, it’s silly, but the music in this video is way better and the video sure feels more sincere than that overplayed Asher Roth promo for ‘I Love College’.
[youtube]http://www.youtube.com/watch?v=wrQoOkUXwLg[/youtube]

In early November 2009, Y LUV won the Southern California Region Finals of the National College Battle of the Bands and were given the distinct pleasure of opening for ’90s electronica masters the Crystal Method. They will next battle it out in the Western National Semifinals in San Francisco in the spring, and I wish them the very best. And just remember…I found them first!

Y LUV’s ‘Nothing Matters’ EP is available free on the band’s Web site. Their next scheduled release, an EP entitled ‘So I Play’, will be available on iTunes everywhere on 1 February.

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[…] LUV, an unsigned SoCal band I introduced on TGTF in January, have released a part serious, part trippy promo video for their tune, ‘Nothing […]

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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