In the Post #20: Hockey

By on Thursday, 20th August 2009 at 12:00 pm
 

I first heard of Portland new wave band Hockey through their single ‘Too Fake’ that got a lot of play on BBC 6music, back when the Mid-Atlantic air was still cold and snow was on the ground. (Admittedly, my ears perked up further when I heard they were the support act for a Friendly Fires UK headlining tour.) It’s only now, in the middle of the sweltering summer, that they’ve started to make waves in America – oddly enough, in a television advert for J.C. Penney (an American department store), in which the Shoes remix of ‘Too Fake’ plays while high school students turn the school cafeteria into their own fashion catwalk dressed in supposedly ‘school hip’ duds from the store. I’m too old and cynical to buy into this but to young, impressionable teens of America, good tunes usually translate to thoughts of, ‘oh yeah? This song is cool! I need those clothes!’ Leading to the sounds of ringing cash registers all over the nation. (Isn’t capitalism grand?)

I’m really excited that an indie band I only knew about from a radio station across the pond is finally getting some love in our own country. Whether mainstream exposure and association with a middle America department store will help or hurt the band’s profile is unclear. But one thing’s for sure: the adverts are certainly getting the band noticed stateside, and for an indie band, that is always a good thing. And hopefully it won’t take too long for the next single to show up on American radio.

‘Song Away’ is the third single from their forthcoming debut album ‘Mind Chaos’. It’s bouncy and bright upon the first listen, just as fresh as ‘Too Fake’ was to my Hockey-virgin ears back in the winter. Listen to a couple more times, and the lyrics are humourous as they are memorable: “this is believe me music / this is forget me music / this is who can love me you know / this ain’t no Roxy Music“. I give props to any band who can crowbar the name of Bryan Ferry and Brian Eno’s old band into a song, because you know if the song gets popular, kids will inevitably investigate who that Roxy Music is (which I think you will agree is better than kids not ever hearing ‘Love is the Drug’ or ‘Virginia Plain’.) If the official video can be believed (see it below), this song should be tearing up homecoming dances this autumn.

[myspace]http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=61862633[/myspace]

Hockey’s debut album ‘Mind Chaos’ will be released on 24 August in the UK. Hockey’s ‘Song Away’ single drops on 14 September.

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[…] remix of Portland band Hockey’s newest single “Song Away”. You may recall we featured the band and the promo video for the song last month. Put these two songs side by side and they’re completely different. But you just might be […]

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