Companies I admire #1: Howies

By on Thursday, 10th May 2007 at 5:08 pm
 

Howies Summer 2007 CatalogueHowies sent me their new catalogue recently, and I’ve been really impressed by them recently. Much like Innocent, they’ve been doing business both ethically and successfully for some time now, growing slowly and largely doing well via word of mouth recommendations. My mate Dan mentioned them in passing about 3 years ago, and since then I’ve got each of their catalogues which offer a bit more than pretty pictures of their clothes.

Each catalogue has a theme, with the last two chronicling the making of a new environmentally print shop where they can make their own T-Shirts, which they funded by not undertaking a foreign photo shoot. Is it just me, or is this how business should be done? Sustainably, fair, and not just for the benefit of fat cat shareholders.

It seems to me that they’re in the business to have fun, meet people and not just to make money. Nice to see for once, and coupled with Innocent, they’re both companies I really admire: not straying from their ethics (yet) or selling out.

Like Innocent, they have a humorous streak to all they do. Their blog is light hearted, and yet never far from dealing with the bigger issues in life (like how to make a decent cup of tea (in their latest catalogue) and letters to David Beckham amongst others)

Whilst their products aren’t at all cheap, they’re made well and reliably: I bought two t-shirts in their sale (organic cotton – so soft it’s unbelievable – even after being worn virtually every week for six months!) and they’re still as good as new. I haven’t yet had enough cash to get their Jeans or hoodies, but trust me I will. I’ve seen mates with them who still haven’t worn out the jeans – in the time I’ve had Gap jeans die a death on me.

Visit Howies online.

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