Picture this. Ok, so you stroll into a store. You glance over the array of magazines. One catches your eye and off you go to purchase it. You arrive home, settle down, and read it. A few days later – you throw the magazine away.
That is all well and good. But, how would you feel if throughout the above process you had saved several peoples’ lives, too?
Well, that is exactly what you would have done if you had just purchased a subscription to brand-spanking new digital music magazine, (RED)WIRE. Let me explain..
(RED)WIRE is an innovative new music service that is set to change the way we discover and receive our music. Bob Dylan, Coldplay, Death Cab for Cutie (pictued right), The Police and Jay-Z are just some of the artists (RED)WIRE has received backing from. For just £4 a month, subscribers will receive an issue of (RED)WIRE direct to their desktop every week, in an exciting, digital magazine-like interface. Issues will not only feature exclusive tracks from the biggest names in music around, but tunes from awesome new and upcoming artists aswell. That’s not all – every issue of (RED)WIRE will also feature a range of different digital content each week, may it be a short film, reading from an actor/artist, photography, etc. If it couldn’t get any better… all (RED)WIRE content is DRM-free, so you’ll be able to burn all your new music to CD-Rs without any problems!
The greatest thing about (RED)WIRE, however, is that half of your monthly subscription fee will be sent straight to the Global Fund. The Global Fund will make sure that all the money collected will be invested in vital HIV and AIDS programs in Africa. Through purchasing (RED)WIRE, you will be helping towards the costs of life-saving medicine for HIV sufferers in Africa. Infact, just five members will generate enough money each month to provide such necessary medication for one person in Africa living with HIV. Since it’s formation in 2002, the Global Fund have successfully averted more than 2.5 million AIDS-related deaths, so you know that your money will be in good hands with such a brilliant investor.
Furthermore, (RED)WIRE will also be helping towards rescuing the flagging music industry too. The magazine subscription charge, while helping to fund vital HIV treatment, will also be providing a new revenue stream for music artists who are struggling in the modern-day environment of illegal downloads. So basically, everyone wins.
If you sign up to (RED)WIRE by December 10th, you will become an official “founding member” of the magazine. Founding members will receive a special, premier issue of (RED)WIRE, aswell as an exclusive track from Jay-Z. So what are you waiting for?
By Jess Grant on Sunday, 7th December 2008 at 3:01 pm
Comments (1)