A couple of weeks back you may have caught the TGTF review of London three-piece Cha-Cha’s single ‘Phonographic Love’. They’ve been hard at work the past few weeks shooting a video for this infectious song, and it has definitely paid off. Full of vibrant, rich colours, the video starts with a nerdy, uncoordinated girl named Rosie receiving an anonymous gift. It turns out to be a record, and when she plays it the men of Cha Cha appear and play for her. Just like anyone who hears this future dance floor filler, by the end of the song she can’t help but to dance.

‘Phonographic Love’ is now available for download. Cha-Cha’s debut album ‘We Are…’ will be released 14th March 2010 on Pop Noodle Records.

London-based three piece Cha Cha just may be the best band you never knew existed. They have been intentionally staying under the radar while they work on their debut album, but are finally ready to face the world with their first single, ‘Phonographic Love’. When I read in their bio that they describe their music as “a cross between dirty pop hymns and offbeat disco rock,” my first thought was “how does that manifest itself, exactly?”. But somehow, for this single, that description is entirely fitting.

The best part about ‘Phonographic Love’ is how rich it sounds, despite there being only three people in the band. Blain McGuigan’s vocals are slow and smooth in the verses and build to something much funkier for the chorus. Alex Cameron Ward’s backing vocals come in at just the right places, and his guitar playing combined with the drumming of Sam Garbult make this a real dancefloor filler. If their mission is “to get as many feet moving, heads bopping and hands clapping for as long as you let them,” then they’ve definitely succeeded with this killer track. Have a listen to the song at their MySpace.

And if you happen to be in London on 5 February, Cha Cha are hosting a free single launch party at the Playground at 93 Feet East and will be performing that evening. Lyrebyrds, Bang Bangs, Stages of Dan, Black Manilla Beach Parade, DJ DARKORSE, and GOD DON’T LIKE IT DJs are also scheduled to perform.

‘Phonographic Love’ will be available for download on 31 January. Their debut album ‘We Are…’ will be released 14 March on Pop Noodle Records.