Video of the Moment #2867: Youngr

By on Tuesday, 10th July 2018 at 6:00 pm
 

Son of Kid Creole Dario Darnell, aka Youngr, was one of my favourite discoveries at SXSW 2017. The multi-instrumentalist signed to Island Records has largely spent his time on the road since, culminating in his writing of the single ‘Lost in Translation’. To make the promo video for the song, he decided to enlist members of the public to participate in a supposed social experiment to communicate with another person but without speech. Then they turned the song on and told the participants to move however the mood took them. Described as ‘pop-funk’ on the press release, ‘Lost in Translation’ is an exuberant dance number that lets the charismatic Youngr be the ringmaster of a whole lot of fun. Watch the colourful video for it below. Want to read our past pieces on the artist? Go here.

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