(SXSW 2018 flavoured!) Video of the Moment #2785: Bully

By on Friday, 9th February 2018 at 6:00 pm
 

Header photo by Alysse Gafkjen

Nashville grunge rock band Bully have shared a new animated video for their track ‘Focused’, along with a list of UK tour dates for this May, following the band’s scheduled appearance at SXSW 2018 in March. ‘Focused’ appears on Bully’s second LP ‘Losing’, which was released back in October on Sub Pop.

Perhaps by coincidence (or perhaps not), ‘Focused’ almost immediately conjures memories of Sub Pop alumnus Nirvana. The song’s austere bass-dominant instrumentation is a perfect initial backdrop for Bully frontwoman and songwriter Alicia Bognanno’s detached, sullen vocals. But over the course of the song her sneering is gradually drawn out into full on screaming, √† la Kurt Cobain, in the refrain “I am trying to stay focused.”

The visual treatment for ‘Focused’ was created by director Rozalina Burkova, who stayed true to both the song’s lyrical meaning and its musical content in her interpretation. Burkova describes her animation scheme as “loosely based on the theme of coming of age and the ups and downs [of] friendships and relationships.” Bognanno chimes in, “I let Rozalina take the reins on this one. I am a huge fan of all her animation work and wanted her to do what she felt was best for this video.”

You can watch the animated promo video for ‘Focused’ just below the listing of Bully’s upcoming UK headline dates. Tickets for the following shows are available now.

Wednesday 9th May 2018 – Birmingham Sunflower Lounge
Thursday 10th May 2018 – Sheffield Picture House Social
Friday 11th May 2018 – Liverpool Buyers Club
Monday 14th May 2018 – Leicester Cookie
Tuesday 15th May 2018 – Cambridge Portland Arms
Sunday 20th May 2018 – Leeds Gold Sounds
Monday 21st May 2018 – Glasgow Hug and Pint
Tuesday 22nd May 2018 – Edinburgh Sneaky Pete’s
Thursday 24th May 2018 – Newcastle Think Tank
Tuesday 29th May 2018 – Guildford Boileroom
Wednesday 30th May 2018 – London Moth Club

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