Incredibly, Manchester alt-rock veterans Elbow will be releasing their seventh studio album at the end of this week. ‘Little Fictions’ will be available starting Friday from Fiction Records. Just ahead of the release of the new LP to the wild, they’ve revealed a promo video for ‘Gentle Storm’, starring frontman Guy Garvey, whose friendly, avuncular face morphs into a variety of the band’s friends, including Sherlock actor Benedict Cumberbatch.
This video was directed by Kevin Godley (of Godley and Creme fame), who’s been getting around lately. Godley also directed Tom Chaplin‘s claustrophobic promo for ‘Still Waiting’, which coincidentally also features a monochromatic color palette. Garvey has explained that the song reminded him of Godley and Creme’s ‘Cry’, so he decided to take a chance and ask Godley if he would be keen on directing their newest video. Luckily for Elbow, he agreed, and you can watch the fruit of their labour below. Check out this link to get to all of TGTF’s past coverage on the Mancunians.