SXSW 2015 Interview: Rival Consoles

By on Monday, 30th March 2015 at 11:00 am
 

Paris Hilton aside, it’s pretty much a given that all electronic musicians and producers, based solely on the amount of equipment and software they must familiarise themselves with and become technological adepts with, are technical geeks. Yet one of the wonderful, unexpected awakenings I had this time round in Austin for SXSW 2015 was meeting and getting a chance to chew the fat with three great thinkers in the electronic world. I had a great chat outside the British Music Embassy at Latitude 30 Saturday afternoon with Erased Tapes artist Ryan L. West, who records and produces under the name Rival Consoles, and we chatted about his music, as well as the state of electronic music and where it’s going.

Is the recorded form of electronic music stale? Ryan seems to think so, agreeing with Barcelona musician / producer beGun that it’s super important for an electronic artist to make a bold statement when performing live and giving the audience more than what can be found online and bought as mp3s and albums. He also tells me about how he hates the term “EDM” and we discuss the lack of women not only as punters at electronic artists’ gigs but also the lack of women in the genre; coincidentally, our conversation predated this Pitchfork op-ed on the same topic Ryan posted on his Facebook by 2 days.

Not all of our chat was contentious. Ryan explains how he tried to turn on its head the usual “crass and crude” nature of electronic music as a medium in his EP released last year, ‘Sonne’, in in which he strove to bring not just colour but lightness and brightness to his music. He also tells me about his dynamic stage projection and light show he showed off at the Blackjack London / Association of Independent Music (AIM) evening Friday night at the British Music Embassy, which turns out to be at the mercy of whoever’s hands he wants to leave it with on the evening. Interesting? Without a doubt, yes. Listen to the whole conversation below.

Read my preview of his SXSW appearances in my Bands to Watch piece here.

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[…] up-and-coming electronic artists – Will Doyle (East India Youth), Gunsal Moreno (beGun), and Ryan L. West (Rival Consoles) – have given me more motivation to ratchet up my support of electronic […]

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