SXSW 2014: last dance at British Music Embassy – 15th March 2014

By on Thursday, 3rd April 2014 at 3:00 pm
 

By the final Saturday of SXSW 2014, my addled brain was full to capacity with new music, new faces, and new experiences. Mary and I got off to a bit of a late start after our busy Friday (read all the recaps including my thoughts on the Communion showcase at St. David’s and more, my review of the full Irish Breakfast at B.D. Riley’s, Mary’s Friday night free-for-all featuring London, Tokyo and Glasgow bands, and Mary’s busy interview schedule), in no small part due to the rainy weather we woke up to. Mary had scheduled a quick stop at Holy Mountain (read the start of her Saturday review here), but I wasn’t officially covering any of Saturday’s events, so I was able to sneak in a leisurely cup of coffee before I headed to the British Music Embassy at Latitude 30. (Where else would we have ended up?)

Frankly, after Friday’s whirlwind of music and interviews, I was ready to let loose and dance. Happily, the lineup at Latitude 30 seemed tailor-made to accommodate me. The afternoon started off slowly with Welsh singer/songwriter Sweet Baboo, but the energy level was quickly ratcheted up by Scottish rockers Meursault, Oxford groove factory Glass Animals, Sheffield’s latest and greatest, The Crookes, Brighton-based Kins, and London jazz/funk/pop band Melt Yourself Down. Mary has already covered the acts we saw in detail here, so I will just add that I did indeed fall in love with the edgy rock of Meursault and that my second time seeing Glass Animals was every bit as steamy as the first.

By the time the fourth act, The Crookes, came on stage, I was on my fourth gin and tonic. At some point in the set, I believe I may have had a mildly embarrassing exchange with lead singer George Waite about the errant button on his shirt. I can only hope that everyone else’s memories of that are as cloudy as my own. Luckily for me, I was able to disguise my blushing with one last feverish dance to ‘Afterglow’.

Drinks at British Music Embassy, SXSW 2014

We did actually end up stretching our SXSW Saturday for just a few hours more with sushi and acts at the Hype Hotel (read Mary’s thoughts on the night here), but in my heart, that last dance at Latitude 30 was the perfect wrap up to a perfect week. I had a fabulous time, and I honestly wouldn’t change a thing about it, though I did learn a few lessons that might prove useful for next time.  And yes, Mary and I are already scheming and planning for next year!

On that note, and in closing, I have to thank Mary for bringing me along with her on this year’s SXSW adventure. I had a 12-hour road trip home from Austin, and I spent all of it listening to music I’d picked up along the way, mentally revisiting the faces and places I’d seen. Despite the lengthy trip, it was an incredible week in so many ways, and I look forward to giving it another go in 2015.

Mary and Carrie, 15 March, SXSW 2014

Au revoir, Austin!

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF is edited by Mary Chang, who is based in Washington, DC. She is joined by writers in England, America and Ireland. It began as a UK music blog by Phil Singer in 2005.

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