Single Review: Longfellow – Kiss-Hug-Makeup

By on Wednesday, 23rd April 2014 at 12:00 pm
 

A couple of weeks ago, Chris Martin and his missus may have coined the term ‘conscious uncoupling’, and Coldplay may have a new album out on the 19th of May. But on the same day comes the release of something far more interesting, and ironically enough, its contents might throw you into thinking about a kind of conscious recoupling. London band Longfellow, who many in Britain have tipped to challenge Martin’s band’s global stranglehold on the mainstream alt rock scene, will be dropping their next single ‘Kiss-Hug-Makeup’ on that very day.

Seeing that Longfellow have signed to the exact same label to begin their career as Coldplay did in their early days – London’s Fierce Panda, whose ‘Endangered: Fierce Panda 2004-2014’ I reviewed a short while ago – it all seems very cosy. A little too cosy… However, it seems that Coldplay’s latest reveal, single ‘Magic’, has taken more reliance on beat than their past efforts, and they have cleared the way for a group like Longfellow to make it. That is, if they can write a pop anthem. Have they, in ‘Kiss-Hug-Makeup’? Let’s examine further, shall we?

When I first read the title, I thought the word ‘Makeup’ had to be a mistake. Surely it should have been referring to the act of making up after a break-up and not literally cosmetics? It bothered me a lot: hey, remember, I’m an editor! After further reflection, it made me think of Smokey Robinson and the Miracles’ ‘The Tracks of My Tears’, in which there’s the immortal line, “my smile is my make-up I wear since my break-up with you”. So that made me grin. Like Smokey’s song, ‘Kiss-Hug-Makeup’ is about the dreadful wanting of someone after realising you’ve lost the world you shared with that person.

The lyrics of this Longfellow song may make you wince from the desperation contained within; “I was there by your side as you reached for another / and a part of me, it died”; “don’t make these blue skies turn to red / I’m yours but I won’t regret it”), especially with the way lead vocalist Owen Lloyd emotes this desperation, but any such wincing is brief. With words like “so let’s grow old together, sweetness you’re my heart and soul / a thousand nights that I lay restless, praying you’d come home”, the song makes you want to believe, to keep the hope alive that fences can be mended.

There are two major elements to Longfellow that make the Coldplay comparison seem apt: the bombastic piano played by Ali Hetherington and the anthemic quality of their songwriting. One major difference – and what I think could push Longfellow to the top – is Lloyd’s voice, which is far richer and emotional than Martin’s. I had the good fortune having heard the band perform this song in their BBC Introducing set at SXSW 2014 last month, all under the kind auspices of one Steve Lamacq. All three of these pieces make the single one compelling piece of pop indeed.

Let us watch and wait. The gauntlet has been thrown.

9.5/10

‘Kiss-Hug-Makeup’, Longfellow’s hotly anticipated followup single to ‘Siamese Lover’, will be out on the 19th of May on Fierce Panda. The band plays London’s Camden Barfly the next evening, on the 20th of May. They are purported to be filming a promo video for this new single in the West Country, and we’ll share that with you when we have it. But in the meantime, you can watch them performing the song live at Steve Lamacq’s BBC Introducing showcase on the Thursday night at SXSW 2014 in Austin back in March below.

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One Response

11:58 am
24th April 2014

Your CommentsThis is a brilliant crit of a very talented band. Well done lads

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