Single Review: Reverend and the Makers – The Only One

By on Thursday, 13th February 2014 at 12:00 pm
 

Reverend and the Makers appear to be the marmite of the dance pop world in Britain. Their stature or their notoriety, depending on who you speak to, is something I can’t begin to wrap my brain round. Me? Personally, I love them. (However, I should probably note that being pulled up onstage to dance with frontman Jon “The Reverend” McClure and members of the Enemy during a dance night at SXSW 2013 and having the time of my life might make me a wee bit biased.) Maybe it is because Jon McClure is and can be a polarising figure. But then again, so is Morrissey. I tend to ignore most of the more political, liberal things that come out of Morrissey’s mouth and yet still manage to thoroughly enjoy his music. So for the sake of you reading this review of the forthcoming Reverend and the Makers, let’s go forward with an open mind, shall we?

The group’s upcoming album is named ‘ThirtyTwo’, McClure’s current age. One might think that someone passing into his thirties (yawn, middle age, innit?) and naming his band’s new album that exact number might have a bone to pick with aging and therefore this album is going to be one of those groan-inducing, “I need to act my age and grow up” kind of efforts. This is what I thought, anyway. However, I am pleased to report that based on hearing forthcoming single ‘The Only One’ by itself, Reverend and the Makers are still the same uncompromising bunch who want nothing more than to lay down huge-sounding songs to get us our bodies bumping.

The song begins with the simple yet brilliant lines to set the stage: “I may not be your first, but I wanna be your last / I wrote the chapter and the verse / I’m being haunted by the past”. Described on the press release as “a personal battle with jealousy and its complexities – and the fact that it’s an emotion that doesn’t get easier with age”, ‘The Only One’ indeed has “the green-eyed monster” making an appearance. But the underlying message that comes blaring out of the chorus is that of wanting your lover to make you feel like you’re the only one in the world who matters. Hello, universal, everyman theme.

Nearly all dance songs in existence are designed, obviously, to get people out on the dance floor and have a good time. But the funny thing about the best, the cream of the crop dance songs is that they all manage to make anyone with a yen for a good beat feel sexy, male and female, young and old. Say what you will about the Reverend, but he’s still got it. In fact, he never lost it. In ‘The Only One’, he still commands all the attention in the room with his buckets of charisma, and with the Makers behind him, this is going to be a huge, beat-heavy single that will reverberate along with punters’ handclaps across festivals this summer.

Seeing how massive this single sounds, I now wonder how it is even possible that Reverend and the Makers have never played Ultra Music Festival. That’s mental. Sort that out, Miami. STAT.

8.5/10

‘The Only One’, the forthcoming single from Sheffield’s Reverend and the Makers, will be released officially on the 10th of March on Cooking Vinyl but is available digitally now. Watch the video directed by famed photographer Roger Sargent below. ‘ThirtyTwo’, the band’s fourth album, precedes the single, dropping on the 24th of February. Catch the band on their UK starting later this month. Just prior to the tour, the band’s second craft beer and a collaboration with Thornbridge Brewery, Reverend American Brown Ale, will launch at the Craft Beer Rising event taking place 21-23 February in London Brick Lane. McClure and guitarist Ed Cosens will preside over a DJ set on Friday the 21st during the event.

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[…] I reviewed ‘The Only One’, a forthcoming single from the album to be out in March, last week, and it’s brilliant. Read my words on it here. […]

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