Manchester duo Hurts are on that line which I, as a pretentious music critic, hate to distinguish, this line being the one between whether a band are too pop to be alternative, or just pop enough to be edgy and a bit avant garde. It’s a grey area which I myself loathe, as Hurts sit smack-bang on it, staring into the eyes of that demon woman Kylie Minogue and her horrifically catchy late ’90s, post-boyband pop.
So are Hurts acceptable and cool? Well, on the evidence of ‘Miracle’, it’s an unashamed yes. The introduction has a hint of Coldplay’s ‘Princess of China’, whilst the chorus drop and the video’s background dancing stinks of pre-breakup Take That.
And it’s just too catchy to be bad. Theo Hutchcraft is yearning for that ‘Miracle’ – “if you offer salvation, I will run into your arms / and deep in my heart you will find” – and with the synth-driven riffs this tune provides, that ‘Miracle’ is surely on its way, Theo.
All of this coolness, all of these hooks and their suits still look like they’ve just been freshly pressed, dry-cleaned and placed onto their bodies. Irresistible boys. Now which festivals will you be bringing that 7-foot tall opera singer too this year? He was a right giggle last time around!
‘Miracle’, the new single from Hurts’, will be out this Sunday, the 10th of March on Sony. ‘Exile’, their sophomore album and the follow-up to 2010′s ‘Happiness’, will follow a day later, on the 11th of March.