Video of the Moment #863: School of Seven Bells

By on Saturday, 30th June 2012 at 2:00 pm
 

Here is the latest video from a song off ‘Ghostory’, School of Seven Bells‘ latest album. The video was the winner from many, many entries submitted to the band to fit this song ‘The Night’. The duo explain why they chose it:

This video really stood out for us in a big way. While there were so many amazing submissions, this one really did what music videos do best. It found a particular nuance in the song, and expanded upon it in a way that only the visual medium can. In a sense, being left behind makes children out of all of us. The conflict of the loneliness that suddenly comes over us in that situation, combined with the ecstasy of finally feeling free, is a really tough thing to capture, and we were so happy to see it brought to life in such a beautiful way. The casting is unbelievable! Not only is the resemblance incredible, the emotion in this girl’s face is beyond her years, and her performance nearly had us both in tears the first time we watched it together. I’m not sure I’ll hear the night again without imagining this girl either dancing her heart out, tormented and trapped in a corner, or casting a dark spell over whoever left her there alone. It’s exactly what this song is meant to look like.

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Tags: schoolofsevenbells, video, votm

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